Newbie Shade is a family owned and operated business. Their passion is going on adventures together and when their baby girl Gabriella was born they were excited to have a new member of the family to share their adventures with.
They took Ella everywhere with them, but began to realize they needed to avoid traveling during "high noon." The bright California sun would shine directly in Ella’s eyes causing her to cry or close her eyes. They needed a way to keep the sun out of her eyes so she could enjoy our travels and see the sights out the window.
They started trying out top selling shade devices on Amazon, but the shades only covered a small portion of the window and sun still managed to hit her eyes. They needed a better solution and one that actually worked. Out of love to travel and the desire to share the world with their little bundle of joy, Newbie Shade was born.